We are changing the clothing industry by being sustainable throughout our entire business process - from the initial resources to our final products. By buying our sustainable apparel, people can look good whilst doing good.
Why do we need to do this? Here's the problem with the fashion industry, and how we are part of the solution:
From farms to manufacturing and packaging, systems need to change.
We respect people as much as we respect the planet. That's why the solution must consider them.
Our ethos revolves around solving the clothing climate problem in ways that consider human beings as just as important. People don't want to give up quality or quantity and revert back to restricted ways of living and we understand that.
Instead, we've adopted solutions that utilize all manners of sustainable methods to the absolute maximum (we aim to be 100% eco across the board) whilst maintaining the quality and style that everyone loves.
People love practical stylish clothes as its what makes us human and unique and people also love rainforests, clean air and a planet for ourselves and our amazing animals to live on - that is why we are working to do both!
Our standard should be the minimum standard for all companies and by leading the way, we hope to inspire change that truly makes a difference.
See our sustainability page to see exactly how we achieve our eco status.
You may not believe it but the fashion industry is the second biggest polluter in the world after the oil industry and the damage is increasing as the industry grows!
Untreated toxic wastewaters of lead, mercury and arsenic from textiles factories are dumped directly into the rivers. This harms the aquatic life and the health of millions of people living by those rivers banks and flows into the sea spreading harm worldwide. Also, the use of fertilizers for cotton production heavily pollute runoff waters and evaporation waters.
Every time we wash a synthetic garment (polyester, acrylic, nylon, etc), microfibers are released into the water, making their way into our oceans. These are ingested by wildlife and organisms, introducing plastic into our food chain and potentially harming animals.
Clothing is generating more and more textile waste. The average western family throws away 30 kg of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or incineration. Synthetic plastic fibres, such as polyester, are non-biodegradable and can take up to 200 years to decompose! These synthetic fibres are used in 72% of all clothing.
The apparel industry accounts for 10% of global carbon emissions due to the energy used during production, manufacturing, and the transportation of the millions of garments purchased each year. Synthetic fibres used in the majority of our clothes are made from fossil fuel, making production much more energy-intensive than with natural fibres.
The fashion industry plays a major part in degrading soil in different ways: overgrazing of pastures through cashmere goats and sheep raised for their wool; degradation of the soil due to massive use of chemicals to grow cotton; rainforest and general deforestation caused by wood-based fibres like rayon.
Clothes crafted from organic, recycled, non-toxic and sustainably grown materials across the board. Yet, we still aim to do more!
Some would think that making our products sustainable and eco-friendly would be enough - not us! We are striving to eradicate all manners of wastage and pollution from our entire processes. This includes offsetting the carbon emissions of transportation by planting trees, through our compostable and recyclable packaging, through spreading awareness of eco-positive organisations, and by sourcing our products from eco-friendly and eco-striving companies and manufacturers.
Now is the time to act across the board and we realise that companies affect the planet the most and so should incite the most change for the people. We plan to incorporate our own renewable energy sources in the future as the company grows and to perfect a sustainable supply chain of clothes production.
To find out more or enquire, email: email@example.com